This is a mind map that shows our group's thought pattern, in regards to choosing a specific target audience. We based our audience on the content we had already chosen to incorporate and then elaborated on different elements to show acknowledgement of this audience. For example, because the main protagonist is in his mid 20s, we agreed that we should be targeting a similar age group because they can find this character the most relatable. Also, because a majority of the characters are male, it makes sense that we focus on the stereotypically masculine aspect that can be seen throughout the media to show that we understand what the mass majority of our target audience will find appealing.
Husky Productions understands the different audience theories and have chosen to incorporate the Uses and Gratification model, as it is widely accepted as a contemporary, and therefore very relevant, theory in the world of media, specifically the need for entertainment and knowledge aspects. The entertainment will be derived from the over all enjoyment of our product, while the knowledge will come from the moral message we've placed in our narrative which is to never change who you are for the sake of wealth. This will help to get the audience thinking and see this film as a source of personal identity.
- Ryan Chapman -
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