What kind of company we are

In the media industry there are two types of institutions, mainstream and independent. A mainstream institution is a large company like Warner Bros, they are able to afford larger budgets for their films and so are able to create an overall better product. Mainstream companies are usually horizontally integrated, which means that the distribution and marketing departments are all controlled by one organisation. Independent institutions aren't as large and so cannot afford such a large budget, which limits them to a smaller less technologically advanced product. An example of this would be Film 4 which is a British media company.

 

 

This has encouraged us to be a mainstream film production company as they are able to create larger budgeted films which give an overall better product. We are like the Warner Bros and Walt Disney Pictures company as we would have all our departments horizontally integrated into our main one. This would mean that all the money made from the box office would come back to us and not get divided and split into smaller portions for other companies like film 4 which would be vertically integrated with other companies to be able to produce a product.

 

- Peter Godwin -

 

Warner Brothers is a good example of the kind of company we could be compared to because they release a large amount of films each year, all high in production quality, across a wide variety of different genres so that they're reputation reflects their creativity and originality. Like us, they are also integrated into part of a bigger company (Time Warner) which means, although they don't get as much freedom to choose what films they do and don't produce, they have a lot of recourses at their disposal to create a sense of authenticity within their films. We will hope to portray this aspect of being a mainstream company by making our logo, and the opening itself, appear professional, whether it's to do with our steady use of camera or the unique animations that make our production name and logo memorable.

 

- Ryan Chapman -