institutional logos research

In the media, the main corporations that control the global media all have a logo that stands out and creates a lasting image in the audiences head.

For example the Warner bros' logo is a golden shield with the company initials in the centre.

The MGM (Metro Goldwyn Mayer) logo has a lion in the centre which creates a memorable image for the audience and immediately associates any film with this logo with the MGM company.

Paramount studios logo is a mountain surrounded by a halo of stars which creates a lasting image in the audiences head.

~Christina Fraser~